Nicholas Coblence
Nicholas Coblence is a marketing director, brand strategist, and social entrepreneur. He has advised luxury fashion brands and arts institutions in areas of brand building, marketing strategy and positioning, and consumer insights. With a masters degree in arts administration from Columbia University, his unique blend of artistic and marketing know-how allows him to help a diverse array of brands stay relevant in today’s market.
With a focus on the business of luxury he has assisted brands including Bill Blass, Assouline, Christie’s, Burberry, Chanel, Net-A-Porter, and others, while his work in arts administration and management has been with the likes of Ashes and Snow, MoMA, The Guggenheim and the Batsheva Dance Company in Israel.
Nicholas has worked in house and/or consulted for:
- Ashes and Snow
- American Express
- Assouline
- Aurelie Bidermann
- Batsheva Dance Company
- Blue Note Records
- Burberry
- Chanel
- Christie's
- EMI
- Ford Motors (Europe)
- The Guggenheim Museum
- Nomad Two Worlds
- The Museum of Modern Art
- Net-A-Porter
- Project White
- SAB Miller
- Starwood
- Topshop
- Westward Leaning
Please note that due to confidentiality some brands are not mentioned. In addition some of these brands were clients while working in collaboration with other agencies.
Work Experience and Responsibilities Included:
- Digital Marketing Strategy
- Consumer/Influencer/Industry Insight
- Focus group/workshop moderation
- One on one interviewing
- Positioning and repositioning Strategy
- New Marketing Penetration Strategy
- New Product Launch Strategy
- New Brand Brainstorming/Creation
- Brand Definition/Building
- Brand Health Check
- Consumer Experience Optimization